Episode 08
01/17/2024 | 36 min
Arra G. Yerganian sits down with Lilit Davtyan to discuss a variety of topics, including why it’s imperative for marketing leaders to prioritize communication, how marketing has evolved over the past decade, and why paying attention to your data as a marketer is crucial.
Arra Yerganian
Arra G. Yerganian is the Founder and Chief Revenue & Marketing Catalyst of Catalyst Concentric Ventures. He is an award-winning marketing and sales leader and has served as Chief Marketing and Chief Experience Officer for leading companies like Sutter Health, Benchmark Capital & Google Ventures backed One Medical, and University of Phoenix. He contributes regularly to publications like Ad Age, Forbes, and numerous marketing journals. He is obsessed with creating frictionless and delightful customer and consumer journeys. Providing innovative, market-driven and value-added solutions has been his focus for more than 25 years.
