Episode 06

01/4/2023 | 29 min

Talin Koutnouyan sits down with Lilit Davtyan to discuss a variety of topics, including how her accounting background and her analytical skills have helped her in business, marketing new locations for Modern Animal, and more.

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Jason Melillo

Talin Koutnouyan serves as the Principal of Marketing at Modern Animal, a pet care brand harnessing technology to enhance experiences for both pet owners and veterinary practitioners. Talin’s expertise lies in data and behavior science, where she utilizes relevant data sets to uncover strategic insights, emerging trends, go-to-market strategies, and roadmaps for acquiring and retaining high lifetime-value segments. Talin has worked with globally-recognized companies and organizations such as PricewaterhouseCoopers, NASA’s Jet Propulsion Laboratory, the National Science Foundation, Time Magazine, and hundreds of Fortune 500 brands.